Here at booicore, our business is based on our best-selling kids hooded beach towel- so you have probably realised we are no strangers to water activities. Did you know, however, that over 700 people drown in the UK and Ireland every year - the equivalent of one person drowning every 10 hours? Drowning is also one of the leading causes of accidental deaths in children in the UK as well. These frightening statistics are one of the reasons why the Royal Life Saving Society UK (RLSS UK) is promoting Drowning Prevention Week- a campaign we are pleased to support - to make people more aware of the dangers of water and hopefully reduce the amount of drowning incidences.
Some of the critical statistics RLSS UK have found include:
Therefore, Drowning Prevention Week aims to promote water safety to children and young people through the use of free resources available to download from their website.
There are three key messages that the RLSS UK are trying to get across and they are:
Some of the critical summer safety messages also include:
In Open Water
Hopefully, this has given you something to think about. Keep an eye on social media to find Drowning Prevention Week activities in your area - and keep in mind the tips we have shared above when you are out and about with your family near water this summer. Stay safe, everyone.